Google Gets Callouts

• Text Ad
• Google is forever changing and testing different strategies for both organic and paid listings.  The most recent change is that Google has added an additional line of copy for advertisers to provide a callout line.
• They show when the ad appears in the top 3 spots on the search page.
• See example below.

• Why
• This additional line allows us to highlight a product or service that the advertiser would like to promote.
• It is flexible and we can tailor it to specials or seasonal events.
• The callouts are also mobile friendly so we can have searchers see it on the phone or table search result.
• Benefit
•  Those advertisers that get them added will make the ad larger and it will take up more real estate.
• How
• To have Google Callouts enabled for your campaign, or to get a campaign started, email or call me to discuss.

Keeping Up With Google My Business

What To Know:

Google recently changed their algorithm and one of the major areas that it effected was in the Google map listings.  This area, which is now called Google My Business, has gone through a lot of changes over the years.  The screen shot below is an example of these listings. With Google's newest update, it has pushed these listings down the result page.  It is vitally important to update and manage this listing to ensure that it will show in the search results.Below are some simple steps to follow: Make sure it is formatted properly. I found with a client, that use to be on top of his listing, that Google had cleared out all of his info. Be sure to proactively search yourself.  If you are not actively managing it, Google can clear it out and reset it. Review ALL of your local listings.  Be sure to look at your listings on Yelp, Yahoo, Bing and other areas to ensure that they are all correctly updated. Set up your service map.  This is going tell Google, and your potential clients, where you are willing to go to meet or conduct business. BIG TAKE AWAY - Check your listing at least once a month.  If you need help, call a professional or if you can't find one, email me.