- Website
- As mobile usage has jumped, in the last few years, your website NEEDS to be mobile friendly and better yet, responsive design.
- If you are not familiar with responsive design, it's when your website fits the screen of the device that is connecting to it. Google is benefiting sites that are responsive design because of the better user experience.
- ReachLocal has been developing mobile & responsive design sites for over a year now. See examples here.
- Google / Yahoo / Bing
- The area we have seen the biggest jump in marketing dollars is search engine marketing on mobile phones.
- Mobile marketing on the search engines is targeted, local and simple.
- It is getting more expensive. As more small business get out of traditional and into digital. upwards of $31 billion was spent on mobile marketing this year!
- At least 40% of your search marketing budget should be directed at mobile.
- Display
- Display ads on mobile come in a verity of different drivers.
- This is just like any other push marketing. Much like radio, tv and print, it is important to get the message out of your service and/or product. Push ads can be a great way to build your brand and educate the public.
- Each area has pluses and minuses so it's important to consult with yourmarketing rep to determine which is the right avenue.
- SMS
- SMS, or text message, marketing is going to be an area that enables you to push messages through text to customers.
- Much like you collect emails, for email marketing, phone numbers being collected for SMS marketing.
- There are many things to make sure you do if you go this route.
