Welcome to our April edition of From the Desk of Team Laylon! As
we move into what will hopefully be a break from our extremely
challenging winter, we are going to focus on growing your online
business. Soon the flowers will be in full bloom and with that in mind
we'd like to help you grow your digital marketing presence by looking at
SEO.
We have been assisting local small to medium sized businesses with developing smart and responsive websites. Our Edge sites are conversion friendly and help to manage and monitor the leads from your marketing. The next step is to make sure that they are driving visits. This can be done many ways but the two main are Search Engine Marketing and Search Engine Optimization.
When focusing on Search Engine Optimization (SEO) it is vital that you have a website that is a good starting point. You would never build a house on a cracked foundation and the same is true with websites. Below are a few important things to make sure aren't doing wrong out of the gate.
- Outdated Website
- If your website is older then 5 years, or hasn't been updated since 1999, it's time for a new one. Everyone knows that technology is changing at a rapid pace. Most likely the phone in your pocket is outdated. If you have a website. that is even a couple years old, you are most likely missing out.
- Non Mobile Friendly
- The search engines will penalize you for many things and losing visitors is #1. If your site isn't mobile friendly, then most likely half of the visitors are having bad experiences. This is going to negatively effect your ranking in a big way.
- Faulty Meta Tags
- If you don't know what metadata or meta tags are, that's probably the first problem. Learn more here. Make sure that your website can speak to the search engines and it all starts here.
- Blog-less
- A blog is vital to a website. This is the mouth piece to the search engines. Through the blog you are telling the world what is going on with your business and you are letting the search engines know you are keeping up to date.
- Not Local
- The internet is getting more and more local. It is important to have your website show you are local and that you service the local area. Google is constantly changing is search page to deliver better local results and you need to target your website to grab these searchers. You will want to claim all of your local listings and update them often.
Hopefully
your website doesn't fall under any of these headings but if it does,
we can help. Email or call, 610-557-4595 x112 for more information on
Edge and ReachSEO.
Full article can be viewed here
