- Text Ad
- Google is forever changing and testing different strategies for both organic and paid listings. The most recent change is that Google has added an additional line of copy for advertisers to provide a callout line.
- They show when the ad appears in the top 3 spots on the search page.
- See example below.
- Why
- This additional line allows us to highlight a product or service that the advertiser would like to promote.
- It is flexible and we can tailor it to specials or seasonal events.
- The callouts are also mobile friendly so we can have searchers see it on the phone or table search result.
- Benefit
- Those advertisers that get them added will make the ad larger and it will take up more real estate.
- How
- To have Google Callouts enabled for your campaign, or to get a campaign started, email or call me to discuss.
