Win Back Your Site Visitors

Small businesses spend a lot of resources to get new traffic to their site.  They also typically spend a good amount on updating the website to convert that new traffic.

Here is a surprise to most business owners, your site only converts 3% of that first time traffic.

Now we know the stat...time to look at your site.  You should have some tracking of the site traffic so log into your analytics and see how much new traffic you are getting.  In the case below, one of my clients in the HVAC world, they got

435 new sessions in the last 30 days.  This would mean that 421 people left the website without interacting with the client.

What can be done to get more people to come back to the site?  Below are three steps to increase latent conversions:

1. Retargeting / Remarketing
   • We've all seen banner ads online and we know that some follow us around.  This is an important steps to re-engage people with your brand as they surf online.
   • Retargeting finds users that have been to your site and gives them a reason to come back.  As we talked about last week, you need acompelling offer to get them to come back.
   • Need Help:  Solution - ReachRetargeting
2. Online Reviews
   • Reviews can keep, or kill, a relationship with a potential customer
   • Search your business on Google and see what reviews people are seeing now.
   • Need Help: Solution - ReachCast
3. Social Media Presence
• Are you set up to interact with new customers on social media?
• Social media has many benefits and one of the main ones is to engage new customers with info and offers.  Active social media helps show new potential customers that you are engaged with your clients.
• Need Help: Solution - ReachSEO

Each of these areas are critical to helping get back the lost traffic.  Don't just rely on a new website or fancy splash page to convert because even the best sites only convert 15% of new traffic.  If you do not currently have a strategy to target this lost audience, reach out to Eric Laylon.  You can also visit the website below for more information.