Many local businesses know that Social is important to managing your online brand but few know how it helps/hurts your website's organic placement. Google has been tight lipped about the direct correlation between your efforts on social media and your ranking. What we do know is that Facebook/Twitter/YouTube are great ways to drive traffic to your main website and Google loves seeing that your site is being "talked" about.
ReachLocal has been helping clients with SEO for some time now. During that time, we've come to see the below areas are key reasons why you should be active in your social properties:
Link Building
- Google wants links pointing at your site so having your social media pages directing traffic to your site is going to be an important step to speaking Google's language.
Website Authority
- Authority is how valuable Google sees your site. The more people visiting and staying on your website, the higher the authority and better the ranking.
- Social traffic tends to have high time on site so this helps in building good authority in Google's eyes.
Social Chatter
- What better way to show the search engines that you matter then to have a lot of people talking about you. Social chatter is when people are talking about you on Facebook or sharing your infographics or Tweeting your info out to their followers.
Are you curious how healthy your social media and website are? Feel free to have your check up done by visiting Digital Marketing Health Check. This tool will enable you see where your brand stands.
